7Yearsby MADITECH7 Years · by MADITECH
How JOEY Works

Your leads contacted.
You stay focused on selling.

JOEY handles texts, emails, and calls so you can spend your day on appointments, demos, and closings. Every message is written in your voice. Every lead gets touched. Nothing falls through the cracks.

40calls a day
without JOEY
120+calls a day
with JOEY
20texts a day
without JOEY
150-300texts a day
with JOEY

Getting set up: 8 steps

Most salespeople are live the same day they sign up. Here is the exact sequence.

  1. 1

    Create your account

    Sign up at getjoey.app. You get the full Most-Value plan, backed by a 30-day money-back guarantee. Pay today and get a full refund within 30 days if it is not for you.

  2. 2

    Pick your membership

    Choose Most-Value ($200/mo), Pro, or Concierge. Every plan includes the full JOEY system. Concierge adds a hands-on setup specialist who configures everything for your store.

  3. 3

    Onboarding questionnaire

    Tell JOEY your name, your tone (direct, friendly, professional), your signoff, and the hours you work. This trains your personal voice so every message JOEY sends sounds like it came from you, not a bot.

  4. 4

    Download the JOEY browser extension

    JOEY works as a Chrome extension that sits inside your CRM tab. Download it from your dashboard, unzip it, load it once in Chrome developer mode, and paste your connection code. A one-click Chrome Web Store install is coming soon.

  5. 5

    Log into your CRM in the same browser

    Open DriveCentric or Tekion in the same Chrome profile where the extension is installed. JOEY reads your lead list directly from the page, so no separate login or API key is needed from the dealership.

  6. 6

    Log into the work email that receives your CRM OTP

    Your CRM sometimes sends one-time verification codes to your work email to confirm sessions. Keep that inbox open in the same browser so JOEY can complete the auth flow automatically without interrupting you.

  7. 7

    Open your dashboard, press Start, and set the pace slider

    From your JOEY dashboard press Start. Use the activity slider to set how much JOEY does: light (a few follow-ups per hour) to full-blast (maximum throughput, all leads, all channels). Then watch the Fleet View fill in live as JOEY works through your list.

  8. 8

    Control settings and personalization

    Inside the dashboard you can edit your voice, set working hours, adjust per-channel send frequency, configure the reply window, manage lead types, and watch the live Fleet View showing exactly what JOEY is doing at this moment.

Your daily flow with JOEY

Once you press Start in the morning, here is what the day looks like.

Without JOEY
  • Manually dial 40 leads, most go to voicemail
  • Type 20 individual texts between customers
  • Forget to follow up on 30+ leads
  • Spend 60% of your day on outreach, 40% selling
  • New leads wait hours for a first response
With JOEY
  • 120+ calls logged automatically, voicemails left
  • 150-300 personalized texts and emails sent
  • Every lead touched on schedule, nothing missed
  • You spend 90% of your day on appointments and closings
  • New leads get a first contact within minutes

Texts and emails sent for you

JOEY handles every outbound text and email to your leads. Responses come back to you in your CRM as normal. You focus only on the replies that come IN.

120-second reply window (configurable)

When a lead replies, JOEY gives you 120 seconds to jump in and answer personally. If you do not respond in that window, JOEY sends a contextual reply for you. The window length is configurable in your dashboard settings.

Live Fleet View

A real-time panel in your dashboard shows every lead, their current phase, the last action taken, and what is queued next. Nothing runs blind.

Pause in one click

Press Stop at any time from the dashboard to pause all outbound activity instantly. Press Start again to resume right where JOEY left off.

The First Contact Ritual

Every new lead triggers a 6-step ritual that runs automatically, in order, within minutes. Nothing is skipped. This is the sequence that books appointments.

Runs automatically on every new lead

Whether the lead comes from a KBB instant cash offer, a buying inquiry, or a trade-in, JOEY kicks off the same battle-tested ritual before you even see the notification. All 6 steps happen without you lifting a finger. Your only remaining job is step 6.

  1. 1

    Leave the first CRM noteAuto

    JOEY opens the lead in your CRM and leaves a structured note. For ICO (instant cash offer) leads it extracts the vehicle details, offer amount, and customer info from the KBB link and logs everything to the knowledgebase. This data powers every step that follows. For sales leads it logs the inquiry details. The note establishes a paper trail from the first second.

  2. 2

    Lock-in noteAuto

    A second internal note signals that JOEY owns this lead and has started the ritual. This prevents double-outreach if another salesperson or system touches the same lead.

  3. 3

    Compliance opt-in textAuto

    JOEY sends the required TCPA opt-in text: "May I text you? Reply YES to confirm." No further texts go out until the customer replies YES. Every send is compliant.

  4. 4

    Personalized first emailAuto

    The email is built from the actual data extracted in step 1: the customer's name, their specific vehicle, the real offer amount. Not a blank template. Not a generic "thanks for your interest" blast. A real, personal message that references the exact car they asked about.

  5. 5

    Call routed to your phoneAuto

    JOEY places a call and routes it directly to your desk or mobile. The lead calls YOU instead of you chasing them. You pick up and you are already the first person they spoke to. If you miss it, JOEY leaves a voicemail and logs the call in the CRM. You can configure whether it rings your desk phone or your mobile.

  6. 6

    Final note: "send video now"Your only task

    JOEY leaves a note on the lead that says "send vid now @YourName" so you see it in your CRM. A quick personalized video from you is the single highest-converting touch you can make. JOEY sets everything up; your job is to record and send that video. That is the one thing only you can do.

The Reactivator

Most leads do not buy on day one. The Reactivator is JOEY's lead re-engagement engine. It mines your existing pipeline and keeps every lead warm until they are ready to move.

How it works

The Reactivator runs on a configurable schedule throughout the day. By default it contacts each lead 3 times per day across a mix of texts, emails, and calls. You can dial it up or down per lead type.

  • ICO (instant cash offer) leads: default 2 touches per day
  • Buying and selling leads: default 3 touches per day
  • Cold or aged leads: configurable, as low as 1 touch per day
  • Active hot leads: configurable, up to 5 touches per day

Configuring the Reactivator

You have two ways to adjust it from your dashboard:

  • Per lead type sliders for touch frequency (granular control)
  • A plain text input where you can type natural language like "contact ICO leads twice a day, buying leads three times, no weekends" and JOEY updates the settings
  • Quiet hours are always respected regardless of frequency settings
  • Opt-out leads are permanently removed from all outreach the moment they reply STOP
Why this matters

Most CRMs have a follow-up task list that runs days or weeks out. Salespeople forget tasks or let them pile up. The Reactivator runs every cycle automatically. A lead you spoke to 3 months ago who went quiet gets touched today, tomorrow, and the day after, at the right frequency for their lead type, in your voice, without you remembering to do it.

The CRM Auto Dialer

Press Start when you arrive at your desk. JOEY works through your lead list and routes each call directly to you, one by one, hands-free.

  • Dials leads one by oneJOEY works through your assigned lead list in priority order and routes each call to your desk phone or mobile. You pick up and you are live with the lead immediately. No manual dialing, no copy-pasting numbers.
  • Detects if you are still on a callJOEY monitors whether your line is busy. If you are mid-conversation, JOEY waits and only starts the timer for the next dial after your current call ends. No overlap, no interruptions, no missed context.
  • Configurable interval between callsSet the cadence in your dashboard. Default is one new lead call per minute, giving you time to take notes and breathe between dials. You can tighten it to 30 seconds or stretch it to 3 minutes depending on your style.
  • Desk phone or mobileConfigure your preferred routing from the dashboard. Send calls to your dealership desk extension or your personal cell. Switch anytime, takes effect immediately.
  • Default outcome: leave voicemail and log the callIf a lead does not pick up, JOEY leaves a voicemail and logs the call in your CRM automatically. The log includes the timestamp, the outcome, and what was said. No manual note required.
  • "Start conversation" modeSwitch the dialer to Start Conversation mode. In this mode, when a lead picks up, JOEY automatically logs the call and leaves a note in the CRM so you can focus on talking without stopping to type. After the call ends, the summary is already there.

Conversational AI, not templates

This is the single most important technical difference between JOEY and every other follow-up tool on the market.

Why templates are killing your deliverability

Carriers and spam filters have gotten aggressive. When 500 or 5,000 leads all receive the identical message from the same number, that message gets flagged as bulk commercial traffic and filtered before it reaches the phone. Legacy follow-up services run on templates. Every customer gets the same copy. Carriers know this pattern and block it. Your texts end up in spam folders or are silently dropped. You never know it happened.

Latest LLMs

JOEY uses the most capable language models available to write each message from scratch. No two messages are the same, even for the same lead type.

Your voice, every time

Every message is written in the tone and style you defined in onboarding. Customers think they are texting you personally because they are, through JOEY.

Better deliverability

Organic, varied messages pass carrier filters that block template blasts. More messages land in the inbox. More leads actually read your outreach.

Context-aware

JOEY remembers what was said in the last message and the full conversation history. Follow-ups reference the prior exchange naturally, not robotically.

Vehicle-specific

Messages reference the actual vehicle the lead inquired about. A Ram 1500 buyer gets Ram copy. A Jeep shopper gets Jeep copy. Personalized down to the trim level.

Compliance built in

TCPA opt-in is step 3 of every first contact. Quiet hours are always respected. Opt-outs are processed immediately and permanently. JOEY never sends to a lead who said stop.

20+ Phases

JOEY runs on a phase engine. Each phase is a distinct type of outreach or action. Phases run in sequence and in parallel, intelligently, based on your lead list and what each lead needs next.

Built-in phases (and growing)

From first contact and opt-in, to reactivation, trade-in follow-up, ICO ritual, service-to-sales conversion, unsold show follow-up, and more. Each phase has its own logic, timing, and messaging strategy. You can configure which phases run and how often from your dashboard.

Phase Marketplace (coming soon)

Top-performing salespeople will be able to publish their own custom phases to the JOEY Phase Marketplace. If another rep uses your phase and converts, you earn. The marketplace turns your best follow-up sequences into passive income.