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The master product

MARSUPIAL, the dealership operating system

One system. Nineteen organs. One memory.

JOEY, KANGAROO, WALLABY and sixteen specialists are its organs, and MARSUPIAL's memory is the one they all share, so one account holds one record of every customer.

Three doors into the same building

Start a dealership

The licensing checklist, the floor plan, the CRM, the website, the phones, parts, F and I, training and marketing, all provisioned from one intake. You tell us where you are and what you sell, and the pieces get set up in order.

Start the intake

Run my dealership better

MARSUPIAL plugs into the CRM or DMS you already run, and you turn organs on one at a time. This is the JOEY sale we make today, and it is the door most people come through.

A similar business

RV, powersports, boats, equipment and independent lots run on the same organs with different fitment tables. If you sell and service something with a serial number, it fits.

Start the intake

The tiers

Reserve your floor

MARSUPIAL Start

JOEY, the WALLABY basics, the website built from your intake, and the phones.

Reserve this floor
Reserve your floor

MARSUPIAL Store

Everything in Start, plus KANGAROO and the service, parts, F and I, appraisal and back office organs.

Reserve this floor
Reserve your floor

MARSUPIAL Group

Multi rooftop, physical mail, advertising, reputation, training, body shop, recon, and the customer's own app.

Reserve this floor

Today the only thing you can buy is JOEY. Every tier above it is a reservation until each organ ships, and you are told the day it does. See JOEY pricing

Tell us about your store

One form, five parts. Nothing here creates an account or charges anything.

Who and where
What you sell
What you already run
Which door, and which organs
Which door
Turn on now
Anything else

Or email lucky@maditech.group directly.

Questions

Is MARSUPIAL a product or a family?

Both. The umbrella is free to enter, the tiers are the purchase, and JOEY is the only organ you can buy today.

Do I have to replace my CRM?

No. MARSUPIAL plugs into the CRM or DMS you already run, and you turn organs on one at a time.

What is MARSUPIAL's memory?

One account and one customer memory that every organ reads and writes, so a note left in one place is known everywhere else.

The floor plan

The initiative

THE MARSUPIAL PROJECT

One family of dealership software, nineteen products, one shared memory we call the pouch. The core three: JOEY works for the salesperson, KANGAROO works for the manager, WALLABY works for the business that has no sales team at all. Around them, sixteen specialists cover every corner of the store: leads, service, mail, parts, buying cars, finance, the customer's own app, recon, advertising, the back office, collision, the phones, loaners, the website, the reputation, and training.

A joey is a young kangaroo, a wallaby is its smaller cousin, and possums, numbats and wallaroos are family too. Every product is a marsupial, so the family name is also the roadmap: one pouch, one ecosystem, each member doing its own job and feeding the others.

JOEY is live and for sale today, and it is the only one you can buy. KANGAROO has an early Beta, free while it is in beta. WALLAROO has an open early access list. Everything else, from WALLABY through the newest members, is in development. None of them are for sale yet. The newest members wear Australian food code names while their real names and homes are secured; each teaser page has a list you can join to hear the real name first.

THE STORE, ROOM BY ROOM

One system. Nineteen organs. One memory. Hover or tab to a mark to see what it feeds.Tap a mark to see what it feeds, tap again to open it.

Skip the floor plan
Stage 1

Discover

Maria is looking at a car late at night, on the store's own site and in the app the store gave her.

Organs at work
EUCALYPTUScustomer appLAMINGTONadvertisingFAIRYBREADthe storefront
Hands off

live inventory, trade-in offers, payments and bookings

Rooms: MARKETING · THE CUSTOMER'S POCKET

21 hand-offs between 19 products, one memoryOne customer, known in every room

Read it

ONE CUSTOMER, END TO ENDDiscover. Maria is looking at a car late at night, on the store's own site and in the app the store gave her.

  1. Discover

    Maria is looking at a car late at night, on the store's own site and in the app the store gave her.

    EUCALYPTUSLAMINGTONFAIRYBREAD

    live inventory, trade-in offers, payments and bookings

  2. First contact

    She asks a question and then calls. The answer comes back in seconds, and the phone reaches the person who actually owns her.

    JOEYDAMPERFAIRYBREAD

    routes sales calls to the owning rep

  3. Appointment and visit

    She books a time and walks in, and the desk already knows who she is and who is looking after her.

    KANGAROOJOEYWALLABYWITCHETTY

    every JOEY on your team in one place

  4. Appraisal and buy

    Her used 2021 RAV4 is appraised and bought, and the car she traded gets its own path back to the front line.

    SNAGNUMBATPAVLOVA

    Every acquired car tracked from the buy

  5. Deal and the finance office

    In the finance office the menu is explained like a person would explain it, and the paperwork behind it is tracked to done.

    FINGERLIMEJOEYBILLYTEA

    what the store actually knows about the customer

  6. Delivery and the app

    She drives away and keeps the store in her pocket, and a card lands in her mailbox on a cadence that does not break.

    EUCALYPTUSJOEYWALLAROO

    Your book of sold customers, kept forever

  7. Service

    The first service visit, the loaner, a part she orders and a dented fender all land in the same story about the same person.

    NUMBATDAMPERMACADAMIAQUANDONGPEPPERBERRYEUCALYPTUS

    sales-ready signals from the service lane

  8. Come back and refer

    Months later she is asked how it went, and when she goes quiet the store goes back for her instead of writing her off.

    POSSUMJOEYNUMBATWATTLESEEDWALLAROO

    a real reactivation sequence

One customer, known in every room. 21 hand-offs between 19 products, one memory

  1. MARSUPIAL, one system under every room. One customer memory
  2. SHOWROOMJOEYthe repby MADITECHLiveKANGAROOthe managerby MADITECHBetaWALLABYthe troopby MADITECHIn developmentPOSSUMlead recoveryby MADITECHIn development
  3. FRONT DESKDAMPERthe phonesby MADITECHIn development
  4. F AND I OFFICEFINGERLIMEF and Iby MADITECHIn development
  5. MARKETINGLAMINGTONadvertisingby MADITECHIn developmentFAIRYBREADthe storefrontby MADITECHIn developmentWATTLESEEDreputationby MADITECHIn developmentWALLAROOphysical mailby MADITECHEarly access
  6. BACK OFFICE + TRAININGBILLYTEAthe officeby MADITECHIn developmentWITCHETTYthe trainerby MADITECHIn development
  7. SERVICE LANENUMBATservice laneby MADITECHIn developmentMACADAMIAloanersby MADITECHIn development
  8. APPRAISAL LANESNAGthe buyerby MADITECHIn development
  9. PARTS COUNTERQUANDONGparts counterby MADITECHIn development
  10. BODY SHOPPEPPERBERRYbody shopby MADITECHIn development
  11. RECON BAYPAVLOVAreconby MADITECHIn development
  12. THE CUSTOMER'S POCKETEUCALYPTUScustomer appby MADITECHIn development
Solid ring and lit floor: in productionDashed ring and hatched floor: being builtLit line: a room reading and writing MARSUPIAL's memoryColoured arrow: what one product hands the next, in the sender's colour

MARSUPIAL is the master, the system every room plugs into, and its memory (formerly THE POUCH) is one account and one customer memory, read and written by every room.

19 products · 1 live · 1 beta · 1 early access · 16 in development

POSSUM

In development

The second chance.

by MADITECH

A lead recovery engine for automotive sales: it goes back for the aged, ghosted, no-show and unsold leads everyone else wrote off, and works them back to life.

  • Aged and ghosted leads get a real reactivation sequence.
  • No-shows and unsold traffic worked instead of archived.
  • In development. Concept site is live, nothing to buy yet.

Open getpossum.app

NUMBAT

In development

The service advisor.

by MADITECH

What JOEY does for the sales rep, NUMBAT does for the service advisor: it watches the service CRM, remembers every customer visit and declined repair, keeps customers updated while their car is in the shop, and hands sales-ready signals from the service lane to JOEY.

  • Long term memory of every customer's service history.
  • Status updates and declined-service follow-up in the advisor's voice.
  • In development. Nothing to buy yet.

Open getnumbat.app

WALLAROO

Early access

The mailbox.

by MADITECH

Physical mail outreach on the Joe Girard system: a real card in every sold customer's mailbox on a cadence that never breaks, so they remember you at trade-in time. Connects to JOEY, with bundle pricing at launch.

  • Handwriting-style cards printed and mailed for you, on cadence.
  • Your book of sold customers, kept forever.
  • Early access list is open. Nothing to buy yet.

Open getjoey.app/wallaroo

QUANDONG

In development

The parts counter.

by MADITECH

The third profit center gets its own marsupial: a dealer-first marketplace where dealerships sell OEM parts and accessories directly to consumers, with the counter's own AI copilot for lookups, quotes and dead-stock recovery.

  • List your whole parts inventory without hand-typing a catalog.
  • Sell aging shelf stock direct to consumers before it dies.
  • In development, wearing a code name while its real home is secured. Join its list to hear the real name first.

Open getjoey.app/marsupial/quandong

SNAG

In development

The buyer.

by MADITECH

The family member that BUYS cars: trade-in appraisals, instant-cash-offer leads worked end to end, private-party sourcing, and we-want-your-car offers made right in the service lane. Every car it digs up feeds the front line.

  • Appraisal copilot that works the offer, not just the number.
  • Finds buyable cars in the service lane and the open market.
  • In development, wearing a code name while its real home is secured. Join its list to hear the real name first.

Open getjoey.app/marsupial/snag

FINGERLIME

In development

The closer.

by MADITECH

F&I with a smile: the finance office copilot that presents the menu in plain language, personalizes product attach from what the store actually knows about the customer, and keeps every disclosure exactly right.

  • The menu explained like a person, not a laminated grid.
  • Compliance that fails closed, never a guessed rate.
  • In development, wearing a code name while its real home is secured. Join its list to hear the real name first.

Open getjoey.app/marsupial/fingerlime

EUCALYPTUS

In development

The customer's pocket.

by MADITECH

The app the dealership gives its customers: their garage, their service bookings, their parts and accessory orders, and their trade-in offer, all in one place that remembers them.

  • One tap to book service, order parts, or see your offer.
  • The customer-facing face of the whole family.
  • In development, wearing a code name while its real home is secured. Join its list to hear the real name first.

Open getjoey.app/marsupial/eucalyptus

PAVLOVA

In development

The recon runner.

by MADITECH

Every acquired car tracked from the buy to the front line: detail, mechanical, photos, with the bottleneck chased automatically, because every idle recon day is real money.

  • Time to line, measured and chased per vehicle.
  • Hands the finished car straight to the sales floor.
  • In development, wearing a code name while its real home is secured. Join its list to hear the real name first.

Open getjoey.app/marsupial/pavlova

LAMINGTON

In development

The advertiser.

by MADITECH

Inventory advertising and marketing automation: every car advertised the day it is ready, every campaign fed by what the family already knows, no listing left stale.

  • Ads generated from real inventory, never from templates alone.
  • Campaigns that know which cars actually need the push.
  • In development, wearing a code name while its real home is secured. Join its list to hear the real name first.

Open getjoey.app/marsupial/lamington

BILLYTEA

In development

The office.

by MADITECH

The back office that never drops a deal jacket: title and registration work tracked to done, deal paperwork completeness checked, and the accounting that reconciles because it reads the same system as everything else.

  • Every title, every deal jacket, tracked to complete.
  • Books that match because there is one source of truth.
  • In development, wearing a code name while its real home is secured. Join its list to hear the real name first.

Open getjoey.app/marsupial/billytea

PEPPERBERRY

In development

The body shop.

by MADITECH

Collision, owned: photo-based estimate intake, the insurance paperwork worked instead of dreaded, repair status the customer actually hears about, and a totaled car turned into a replacement-car conversation.

  • Estimates started from photos before the tow truck arrives.
  • Status updates that end the where-is-my-car calls.
  • In development, wearing a code name while its real home is secured. Join its list to hear the real name first.

Open getjoey.app/marsupial/pepperberry

DAMPER

In development

The phones.

by MADITECH

Every inbound call answered, every missed call rescued. Unlike the phone bots everyone else sells, this one knows the caller: their car, their history, their thread, and it hands the call to the person who actually owns the relationship.

  • Answers with the caller's whole story already open.
  • Books service, routes sales calls to the owning rep.
  • In development, wearing a code name while its real home is secured. Join its list to hear the real name first.

Open getjoey.app/marsupial/damper

MACADAMIA

In development

The loaner fleet.

by MADITECH

Loaners, shuttles and mobility, managed and predicted: tomorrow's schedule decides tonight which loaners to hold, so the customer who needs a car gets one and the fleet stops leaking money.

  • Every loaner tracked: who, fuel, miles, due back.
  • Allocation predicted from tomorrow's booked work.
  • In development, wearing a code name while its real home is secured. Join its list to hear the real name first.

Open getjoey.app/marsupial/macadamia

FAIRYBREAD

In development

The storefront.

by MADITECH

The dealership's own website and digital retail, built and run for you: live inventory, trade-in offers, payments and bookings, all wired into the same family that runs the rest of the store.

  • A site that sells, not a brochure that sits.
  • Trade, finance and service booking built into every page.
  • In development, wearing a code name while its real home is secured. Join its list to hear the real name first.

Open getjoey.app/marsupial/fairybread

WATTLESEED

In development

The reputation.

by MADITECH

Reviews chased while the visit is still warm, survey risk caught before the survey goes out, responses drafted in the store's own voice, and every listing kept healthy everywhere your name appears.

  • Happy customers asked at the right moment, every time.
  • Trouble spotted before it becomes a one-star story.
  • In development, wearing a code name while its real home is secured. Join its list to hear the real name first.

Open getjoey.app/marsupial/wattleseed

WITCHETTY

In development

The trainer.

by MADITECH

Onboarding and training for every seat in the store, with drills built from real scenarios and progress the manager can actually see. New hires productive in days, not months.

  • Role-based curricula for sales, service, parts and office.
  • Certifications tracked in the manager's command deck.
  • In development, wearing a code name while its real home is secured. Join its list to hear the real name first.

Open getjoey.app/marsupial/witchetty

MARSUPIAL, the Dealership Operating System | JOEY